Convincing facts

Salzburgs first fair for the generation 51plus

The generation 51plus is the growing market no. 1! The target group is at its best age & has a strong financial position to finally realize long-held wishes. Today the generation 51plus is „younger, more active and healthier“. The 51plus fair is an experience for all about „51“.


Highlights & facts:

- Salzburgs first fair for the generation 51plus
- Attractive program planned: show stage, fashion show, lectures, workshops, activity areas, sweepstakes
- Advertising campaign reaching out to high quality visitors