THE wine experience "Innsbruck Wine Fair"

Tasting, savouring, experiencing & shopping:
Since 2000, the Innsbruck Wine Fair has been one of the most important platforms for discerning wine connoisseurs in Austria.

The wine experience in Innsbruck is characterised by success & steady growth. Since 2012, the number of visitors has almost tripled by 2023!

In order to strengthen the level of visitors and build on visitors with purchasing power, shopping vouchers were included with admission to the trade fair in 2024! Of course, this automatically increased the admission price, but this led to the desired increase in visitor quality!
There has been a massive reduction in the number of pure "through-tasters". According to the exhibitor survey, purchasing power and visitor quality increased accordingly thanks to the vouchers.
For the really interested visitors, there was again more time for "quality conversations"!

The trade fair facts

The largest wine fair in western Austria
and one of the largest wine fairs in the German-speaking region

Exhibitor satisfaction:
approx. 90% of exhibitors have already confirmed their expected participation for 2025!

Direct sales at the trade fair through shopping vouchers
planned for 2025 with € 20,- to be purchased by trade fair visitors together with admission and redeemed at the exhibitors.

Optimum all-round service for you as an exhibitor:
Our team will provide you with wine glasses, mineral water and biscuits at all times!

The visitor facts

Visitor satisfaction:
Around 99% of visitors are likely to visit the trade fair again in 2025

visitor nations:
The visitors to the Innsbruck 2024 wine fair came from Austria, Germany, Luxembourg and Italy!

Platform for resellers &
decision-makers
from catering & retail (approx. 11% trade visitors)

New trade fair tools:
- Blind tasting with wine awards
- wine seminars

Wine lovers with purchasing power
use the fair to expand their private wine stocks

Wine-loving public
with a focus on wine and culinary delights